Heya!

I’m Kelly, a digital marketing coordinator based in Melbourne, specialising in multi-channel campaigns, content creation, and brand partnerships in the FMCG space.

I’ve spent my career planning, executing, and optimising content across social media, email, and e-commerce, with a focus on driving real outcomes whether that’s building brand awareness, growing a community, or converting an audience into customers. I love working cross-functionally, managing multiple projects at once, and using data to make campaigns smarter over time.

Whether you’re looking for a marketing professional to join your team or need freelance support for your next campaign, explore my work to see how I make it happen.

Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦

Recent work

  • Eco247 Packaging Design

    Eco247 Packaging Design

    I redesigned the packaging for Eco247’s toilet paper and cat litter to establish a cohesive brand system. This update enhanced product clarity, emphasised sustainability messaging, and improved visual impact, making…

  • Eco247 E-commerce Website Rebrand

    Eco247 E-commerce Website Rebrand

    Eco247’s e-commerce website was redesigned to align with its refreshed brand identity, enhancing user experience and increasing conversions. The updates included improved navigation, high-quality product imagery, and clear sustainability messaging.…

  • Eco247 Social Media Rebrand & Content Creation

    Eco247 Social Media Rebrand & Content Creation

    I revamped Eco247’s social media strategy, enhancing brand identity and engagement through a tailored content approach. This led to a 138% increase in engagement and substantial follower growth across platforms.…

Socials and content work

Interview: Fruitti Taste Test

Recipe Content

Drink Recipe Content

Interview: Behind the Rescues

Event vlog: Cat Lovers Festival

Paid ads: Cat litter

Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦

What I do

Social media & content

  • Social media strategy & campaign executio
  • Short-form video production & editing
  • Content calendar planning
  • Platform optimization (Instagram, TikTok, Facebook)
  • Community management & engagement

Brand & design

  • Videography & photography
  • Graphic design & brand identity
  • Packaging & product design
  • Website design
  • Email marketing design

Strategy & analytics

  • Performance tracking & insights analysis
  • Engagement optimization
  • Audience research & segmentation
  • Campaign reporting & KPIs

Let’s talk!

Have a project in mind or looking to collaborate? Send me a message here.

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Thank you for getting in touch!